![]() ![]() ![]() The design is fun and seasonal, while also utilizing the brand’s signature fonts and color. IBM shared some of its business intel around Father’s Day spending with this infographic. Infographics are great for telling the story behind something technical, and this one excels at putting a fascinating spin on it.Īgain, B2B that’s not boring. This one from AT&T is interesting even if you have no interest in IoT or sushi, because it combines these two incongruous topics and unites them to tell a story. AT&T: When Did IoT Become A Part Of Ordering Sushi?Ī masterful and too-rare example of a B2B infographic that won’t make you fall asleep on your screen. The best part about the infographic? Its use of numbers (which audiences love).ģ. ![]() This one explains the ins and outs of how wastewater can actually benefit humans to reduce our energy consumption. While they also excel in the video and social media categories, their infographic game is also on point. Who can make an icky concept palatable and understandable? Why, that would be content marketing masters GE. ![]() Most importantly: It’s something you would expect to find on Refinery in the first place. This infographic includes helpful, actionable steps, explains self-compassion, and even evokes emotion with its simple cartoon illustrations. One excellent way to do partner and native content in a way that’s completely genius and genuine? Infographics! That’s exactly what Refinery29 has done with web-based feel-good service Happify. Refinery29: Self-Compassion: Here’s Why Science Says We Need More of It Here are the brands and publications that provided us with some of the best infographics ever made… 1. As Adobe’s Social Intelligence report noted, posts that have images are 600x more likely to be shared on social media and to receive engagement elsewhere. Since 90% of the information we take into our brains is visual, it makes sense that these are among the best content types to deploy. Infographics might not be as sexy as vines or videos, but they are solid, tried-and-true options. As platforms for content continue to proliferate, it’s important to test new content types while also continuing to utilize those that have served you well in the past. The best infographics are some of content marketing’s finest examples of visually engaging content. Here are the 10 infographics we feel most effectively combine originality in design while bringing clarity to numbers and recognition to the brands who’ve created them. It requires a deft, creative design eye alongside a willingness to stick to branding and messaging. While all of these numbers are interesting, don’t you think you’d be able to process them quicker if I’d have represented them visually? Science says yes: we process visual imagery 60,000 times faster than text, and this is part of the reason that infographics are so appealing in the age of the short attention span.īut making a good infographic isn’t easy. In the last four hours alone, the hashtag #infographic has been used 3,300 times, with monthly totals bouncing up to 342,000. Why wouldn’t you want to use infographics in your content marketing? To date, there are 79,000,000 search results on Google for “infographic.”Ĭonsumers like them because they are consummately useful for informing, entertaining, and even evoking emotion. According to Google, searches for the term “infographic” have increased over 800% in the last two years. ![]()
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